Taylor Swift

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49ers Fumble Taylor Swift Bracelet Ban in Santa Clara, Swifties Aren't Happy

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By Tony Ng - Published on July 25, 2023.

49ers Management encountered unexpected backlash after enforcing a ban on friendship bracelets at Taylor Swift's Eras Tour concerts in Levi's Stadium on July 28 and 29. The ban, announced merely days before the concerts, initially left Taylor Swift fans – or "Swifties" – reeling, and caught the attention of Santa Clara Mayor Lisa Gillmor who called for a change in policy.
In response to the uproar from fans and Mayor Gillmor's intervention, the policy was swiftly overturned, with the stadium management reversing their decision within 24 hours.
Nevertheless, some perplexed Swifties remain unhappy about the fumbling move by 49ers Management, taking to social media to vent their frustration and disappointment.
Banning friendship bracelets at the Eras Tour came as a surprise, considering the custom of exchanging and gifting bracelets has been a significant aspect of the experience for Swifties attending her concerts for months.
According to the Douglas County Sentinel, Levi's Stadium, which hosts the NFL's San Francisco 49ers, implemented several surprising policies for the July 28 and 29 concerts.
Aside from the bracelet ban, other policies enforced included the prohibition of tailgating and disallowing fans without tickets from listening to the concerts from surrounding areas.
The ban on bracelets seemed to particularly affect the Eras Tour attendees, who were already eagerly crafting their friendship bracelets in anticipation of the concerts, only to be told they were not permitted in Levi's Stadium.
Ultimately, what should have been a smooth and enjoyable experience for loyal Taylor Swift fans turned into a turbulent affair as Levi's Stadium management scrambled to reverse their decisions to appease upset Swifties and Mayor Gillmor. 

How the hell were they planning to control that?

I have a friendship bracelet that a fellow Swifty (cosplaying as Barbie) gave me whilst we were in the ridiculous line to get in on Sunday. She and I just started talking like you do in such lines, and somehow T-Swizzle came up and I told her I was going, and she was so happy for me. She had Barbie friendship bracelets from her wrists to her elbows and planned to give them to her fellow Barbie cosplayers, but she had a black one that said SDCC which she gave to me. I promised her I'd wear it at the show and beam her some Tay-Tay vibes through it from there - which I will do - Levis be damned.